Mastercard, Visa to help Target Ads

Similar story to Verizon is coming up..

(Taken from Slashdot. Source: Mastercard, Visa to help Target Ads)

“The two largest credit-card networks, Visa Inc. and MasterCard Inc., are pushing into a new business: using what they know about people’s credit-card purchases for targeting them with ads online. ‘A MasterCard documentobtained by the Journal outlines some of the company’s plans, which included linking Web users with purchases. According to document, the credit card provider said it believes “you are what you buy.” … Visa is planning a similar service, which would aggregate its customers’ purchase history into segments, including location, to make ads more effective at appealing to people in a respective area.'”

Eleni Gessiou